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Strategic Communications
We help you find and shape the right stories for the right channels.
MEDIA AND PUBLIC RELATIONS
We turn stories into visibility that resonates, engages and builds meaningful connections.
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We help you to navigate public discourse and understand changes in local policy landscape.
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latest blog
media playbook and quote reviews
In recent days, discussions in both Finland and globally have put journalistic practices under scrutiny. Notable cases include a Finnish journalist’s book revealing sensitive discussions among political figures and a situation in the United States involving Intuit’s CEO, Sasan Goodarzi, and The Verge. In the latter case, a communications officer for Intuit demanded the removal of a portion of Goodarzi’s podcast interview related to the company’s lobbying on U.S. tax legislation. Labeling the questioning as "inappropriate" and “disappointing,” the officer sought to control the narrative. However, The Verge not only refused but spotlighted the attempt, amplifying the content instead.
These incidents underscore the critical nature of transparent media relations. In our CEO’s Anna Brchisky’s new blog, you’ll find actionable strategies to avoid reputation crises like these, along with insights into the principles of free journalism, best practices for preparing for media interviews, and guidelines on when, if ever, you can request quote approval before publication.
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